Blue Room Post and Mark Olsen announce joint venture to produce marketing content for the capital markets.
Blue Room Post and Pimco Alum Mark Olsen Announce Joint Venture to Produce Branded Content for the Financial Industry
No More Boring Financial Content: New Practice Vows to Get Creative in Messaging for RIAs, Asset Managers, Institutional Investors, Their Agencies, And Event Planners
Independent, full-service, creative production and post-production company Blue Room Post announced a joint venture with Mark Olsen to produce custom, rich-media content for financial companies, their agencies, marketers and event planners. Both bring decades of experience authoring branded content for a wide range of audiences, including financial professionals and their clients, and the joint venture aims to get more creative with the buttoned-up communications of finance-related firms.
Mark Olsen, a financial writer and creator of branded content, has over two decades of experience. He spent 15 years on the brand side, writing and producing marketing and digital media for institutional investment manager Pimco, where he launched the firm’s global video practice and authored the firm’s multimedia brand standards guide. He has written and produced more than a thousand unique, custom digital assets for the web as well as for dozens of live events, including conferences in cities around the world, featuring financial personalities and well-known policymakers.
“Mark is a self-aware, creative thinker with enormous curiosity and enthusiasm for challenging himself and others.”
“Mark understands financial marketing. He wrote and produced hundreds of high-production-value spots that elevated our events, our messaging and our brand. He’s a self-aware, creative thinker with enormous curiosity and enthusiasm for challenging himself and others,” said Reese Lackey, former executive vice president and head of brand marketing for Pimco. “Mark is a quick study, he’s easy to work with, and he always delivered under tight deadlines. With the help of Blue Room Post, of course.”
Reliable, Creative Digital Content Creators
In business since 2008, Blue Room Post has established itself as a reliable content creator in the digital media and entertainment landscape, serving both global brands and internal creative groups. Current and past clients have included Pimco, Wells Fargo Advisors, Gurtin Municipal Bond Management, Boeing, Intel, HBO, Marvel, LPA, and Lightstorm Entertainment. Originally established to deliver offline editing, motion graphics, advanced finishing, compositing, sound design and ADR for entertainment and industrial clients, Blue Room Post has expanded its offerings in recent years to provide full content authoring and production capabilities for corporate branding, marketing and communications.
“We’re excited to take this next step together, addressing the unique content challenges of financial firms.”
Blue Room Post co-founder and principal John Harris has a long track record supporting the post needs of production companies on the lot of Manhattan Beach Studios. “We’re excited to pool our resources and launch this endeavor. We’ve developed a lot of respect and a solid working relationship with Mark since our first project together in 2011, and we’re excited to take this next step together, bringing a fresh perspective to financial firms’ creative content needs,” Harris said.
A Specialized Understanding of the Capital Markets
“The financial industry is different from other industries and requires a specialized understanding of how it works,” said Olsen. “We understand economic concepts, risk management, and investment mandates. In terms of content, we believe we can do interesting things with it. The new Blue Room Post Financial Content practice puts our creativity and expertise to work delivering interesting, relevant financial content. We can step in quickly to help develop messaging and strategy, devise concepts, write informed scripts, produce shoots or motion graphics, and deliver branded content that is accurate, engaging and makes an impact.”
All branded financial content is confidential; Olsen’s reel, however, is available upon request.
About
Blue Room Post is an independent, full-service, creative production and post-production company located at Manhattan Beach Studios, Calif., with a second location at Raleigh Studios, Hollywood, specializing in the creation of custom, digital-media content for a range of clients and industries, including finance, aerospace, healthcare, automotive, entertainment, and sports.
Mark Olsen’s current and past accounts have included Nuveen/TIAA, Capital Group, Allianz, Transamerica, Mutual of Omaha, Green Street Advisors, Research Affiliates, CO-OP Financial Services, First National Bank of Omaha/Kansas, Venbrook, Court Investment Services, SilverOak Investments, and AnnuityScout.com. Olsen has an M.F.A. from the USC School of Cinematic Arts and an M.A. from the University of Leeds Workshop Theatre.
More information is available at MrKleanso.com and LinkedIn.com/in/markolsenwriterdirector. Blue Room Post information is available at blueroompost.com, Facebook.com/BlueRoomPostProduction or at LinkedIn.com/Blue-Room-Post.
Media Contact
Janet Vickers
Tel. (310) 357 7563
janet@blueroompost.com